Fair Terms That Respect Your Practice
These terms explain how we work. By partnering with us, you're agreeing to everything below. Good business starts with mutual understanding and respect.
These terms explain how we work. By partnering with us, you're agreeing to everything below. Good business starts with mutual understanding and respect.
We'll agree on what we're delivering (websites, video, SEO, brand work, etc.) before we start. This is usually confirmed in a separate brief or project proposal. Changes to scope are welcome—we just need to agree on timelines and costs.
Our timelines are realistic, grounded in actual project requirements. Rush jobs cost more because they cost us more. We'll always be transparent about what's possible in the time you've got.
If you need something urgently, ask. We might make it work. But we won't compromise quality by pretending we can deliver the impossible.
You own your practice brand, content, client relationships, and business strategy. Everything you bring to the work stays yours. Client lists, testimonials, business documents, messaging architecture—all yours.
We own our methodology. The eight principles that guide sustainable practice growth, the five gaps framework we use to diagnose what's holding you back, our research, our strategic templates—those belong to us. We use these frameworks with every client because they work.
Everything we create specifically for you—website content, video scripts, brand guidelines, social media strategy, email templates—you own that deliverable. You can use it, modify it, share it, or repurpose it however you want, with whoever you want. It's yours.
If we include case studies featuring your work, we'll always ask first. We believe in showing real results, but we respect your preference for privacy.
Invoicing: We invoice on project completion (for defined projects) or monthly (for retainers). Invoices are due within 14 days unless we've agreed otherwise.
Late payments: If payment is significantly overdue, we'll reach out. If it continues, we may pause work until we've got current. We'd rather talk than escalate, so if there's a problem, let us know.
Costs: We're transparent about pricing. You'll know what you're paying before we start. If costs shift (scope changes, rush timelines, additional revisions), we'll tell you and get agreement before proceeding.
Retainers: Monthly retainers are paid upfront. They give you ongoing support—strategy calls, content updates, SEO maintenance, social scheduling, whatever we've agreed. Unused retainer hours don't roll over to the next month, but we'll work with you to maximize value.
Your data is confidential. We don't share your business information, client lists, marketing strategy, financial details, or anything else you tell us. We treat client data with the same care we'd want for our own practices.
GDPR matters for us both. Therapists' session notes fall within special category data under GDPR, requiring additional processing conditions beyond standard data protection. We help you navigate this responsibly. If you're collecting client testimonials, we'll ensure your consent processes are documented and transparent. If you're gathering email addresses, we'll help you stay compliant. BACP guidance explicitly requires documented decisions about confidentiality breaches in complex situations. We understand this complexity.
Marketing compliance: We follow FTC guidelines (US), GDPR (EU), HIPAA where relevant, and local health/wellness marketing regulations. We won't advise anything that exploits client vulnerability or crosses ethical lines.
Our data about you: We keep basic project and payment information. We don't sell it, share it, or use it for anything other than delivering your work and running our business.
What we promise: We'll do good work, on time, within scope. We'll be honest about what's realistic. We won't promise guaranteed results (nobody honest does), but we'll work strategically to move your metrics.
What we can't promise: We can't guarantee your phone will ring, your bookings will fill, or your revenue will triple. Marketing is probabilistic, not deterministic. We can create beautiful work, build smart strategy, and optimize for results—but your clients' choices are their own.
Our liability: Our total liability to you is limited to the amount you've paid us in the last 12 months. We're not liable for indirect damages, lost revenue, or opportunity costs from delays. This is standard across the industry.
What you can't hold us responsible for: How your clients use your services. How you implement our recommendations. Changes in algorithms or market conditions. Acts of God or circumstances beyond our control (pandemics, internet outages, etc.).
Who we work with: We work exclusively with wellness practitioners whose values align with ours. This means therapists, yoga teachers, coaches, retreat leaders, nutritionists, somatic practitioners, spas, clinics—people whose work creates safety and healing.
Who we won't work with: We won't advise practices that exploit clients, manipulate vulnerable people, make false health claims, or operate unethically. We won't help you bypass regulations or mislead your audience. If we discover you're operating this way, we'll end the relationship.
Professional standards: Your professional body (BACP, REPS, CNHC, British Acupuncture Council, etc.) has specific marketing and confidentiality rules. We read them. You decide what applies to your practice. Our ethical marketing standards explain how we approach this work across different niches.
Marketing transparency: Any marketing we create will be honest. If you're a coach, we won't claim you're a therapist. If you're specializing, we won't say you serve everyone. If your results come from client effort, we won't claim credit. Ethical positioning attracts better clients anyway.
We can update these terms: We might need to change them based on new regulations or business needs. We'll give you notice first—you won't be blindsided.
Either party can end the relationship with 30 days' notice. No punishment. No hard feelings. If you need to move on, tell us. If we need to end things (because alignment is gone, for example), we'll tell you respectfully.
When work ends: Settle outstanding invoices. Return each other's confidential materials. Keep each other's secrets (forever). The work we've created together stays respected. We're always happy to help with transition questions.
The Legal Framework: These terms follow UK law principles while respecting international regulations. For EU clients, GDPR compliance is standard. For US clients, we respect FDA and FTC guidelines for wellness marketing. For all clients, we follow local health and wellness marketing rules.
Last Updated: January 2026
Sunlight Creations Ltd, registered in England, number 14041777. All rights reserved. Ethical growth partner for wellness practitioners worldwide.
You've officially reached peak scrolling! Pour yourself something delicious and let's make your marketing just as tasty. Let's chat one-to-one about bringing more ideal clients to your door. You'll walk away with practical ideas and lovely clarity about your next steps. And no obligations.
Working with healers and retreats is our whole bag. We totally understand the delicate balance between growing your practice and honoring its sacred nature. Let's find your true north together. ✨
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